Brand Manager



Brand Manager

Job ID:





No Preference

Job Shift:

First Shift (Day)





Employment Type:

Full time

No. of position:


Minimum Experience:

4 Years

Minimum Education:


Career Level:

Experienced Professional


Karachi, Pakistan 

Company Info
Unilever Pakistan Limited

Company Profile


Job Description

At Unilever, we believe passionately in a purpose-driven business. And our purpose is to make sustainable living commonplace. Working at Unilever as a Brand Manager means you are joining a world-class marketing organization that has produced many of the world’s most beloved brands – brands with a purpose. We are looking for individuals who believe in this vision, and who are capable of crafting strategy, implementing fully integrated brand mixes, and leading cross-functional teams in launching new products to market, among other tasks.

For our part, we commit to providing you with experiences that allow you to become a world-class marketer, to bring your purpose to life at work, and provide you the growth opportunities you need for long-term career success. With amazing benefits and a state-of-the-art newly remodeled headquarters, you will have the support you need to bring your whole self to work every day, to thrive, to drive your business to thrive, and to work on projects that excite you.

Job Summary
  • Be the voice of the Brand in South Asia Category team and in feeding issues on brands/category;
  • Lead all category growth agendas for the Brand in Pakistan;
  • Work closely with regional and global teams to align local mix with Global Teams
  • Lead the Brands in Innovation project meetings held in the year.
  • Translate Category Strategy into a National Category Building Plan;
  • Lead the local category team through brand building process, delivery and performance monitoring;
  • Define and deliver brand strategy in terms of product innovation and communication;
  • Develop a long-term innovation and communication road map
  • Agree on Category jobs to be done with all internal stakeholders and monitor progress versus plan;
  • Responsible for category at country level including profitability, communication, launch management, channel strategy and pricing;
Coach Assistant Brand Managers in Brand Building skills and competencies so they can adequately evaluate, develop and deliver brand and customer plans.
Key Requirements
  • The candidate should be well versed with:
    • Consumer insights
    • Marketing Strategies
    • Channel and Customer Marketing Development
    • Brand Activation
  • Proven ability to build superior talent; work in a team and should be able to demonstrate problem solving and negotiation skills
  • At least 4 years of relevant experience in Fast Moving Consumer Goods industry

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